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Ostrov

Hotel Ostrov

Ostrov which is very popular both among Czech and foreign clients is situated near by the Bohemia Switzerland national park. Since 2010 we have been helping them not only with the digital presentation.

2010 / Better communication

The cooperation started in 2010. The current presentation of the hotel was quite outdated and hadn’t work well. 

At the beginning it was necessary to change the communication with the target group. We started to optimize the web pages, with the new CMS and also the change of visual style was needed. Therefore we designed a complete navigation campaign and helped the hotel to stabilize its situation.

 

2012 / realization of campaigns

In 2012 in order to more optimized the webpages we set the linkbuilding campaign including the creation of thematic microsites which helped the hotel to get better position in the search engines.

We followed the trend of hotels with no signal and started to communicate the advantages of the absence of signal in the hotel. Campaign BEZSIGNALU.CZ has arisen.

2014 / rebranding

  • Complete reorganization of hotel’s presentation and branding

  • Change of communication strategies and creation of unique web content

  • Printed materials and promotion

we launch the new web

In 2014 we designed unique technical solution for new web presentation. We created 3D effect of the homepage, integrated the route planner, compiled special packages. We still add tips for trips, we even launched the virtual wine shop recently.

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parallax effect makes the impression of 3D while scrolling down quick navigation to the main sections of the hotel the booking button is animated and visible original claims are included

focus on content

  • Administration of the client’s profiles on the sociAl media

  • Marketing strategies, making of seasonal campaigns 

Ostrov in numbers

Average ration increase 22 %

Average increase of hotel's occupation 33 %

Average increase of the web attendance 25 %

  • New visual identity

  • hi-thech web solution

  • Marketing strategies to contact the creditworthy clients

  • Improving the customer's services

I am interested

Selected case studies

Digital marketing that works.