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Profiltechnik.

How would a classic say that? You have profiles, windows, roller blinds, louvers, heaters, winter garden, terraces... and mainly a team of excellent people from the Šudoma family company based in the Ještěd foothills.

When we started co-operating with the client in 2015, online marketing was almost in its beginnings. It was not easy at all to get the client to embark on this unexplored path. The client had no faith in online marketing and channelled the entire media budget into printed PR. But what kind of pioneers would we be if we were incapable of proving the power of online marketing already at that time?

We started co-operation in no way other than with a survey. We found and defined the target group on the Internet. It was necessary to build the correct strategy to properly address this group. Years of cooperation, figures and increasing business and the Profiltechnik team say it all. It was a success.

Profiltechnik.

Media representation and PR

Copywriting

 

Webdesign

Online campaign

 

Brand


 

From the logo to the functional brand

It was necessary to reconfigure visual and content communication from the outset. We created a new logo, set clear rules for work with the visual, defined the basic tonality and values, on which the brand is based. We also created pillars on which Profiltechnik can build. Literally.

 


 


 

Head-to-head! On-line vs. Off-line

The basis of sales should have continued to be off-line. But even this should be based on a quality website. New, clear, fully authentic professional photographs from already completed implementations. To date, the web is a portal full of inspiration. After the visit, it is clear to you that you want a winter garden! In time, it was clear according to the figures that the online version exceeds the client’s expectations and leaves off-line sales behind it. To date the main sales channel is online. Within the scope of cooperation, we processed many special-purpose microsites for the campaigns on the social networks.


 

Campaigns on all fronts

We have expanded our mutual cooperation beyond the digital waters. In order for the communication quality not to shatter or drop, we also cover off-line services. Car stickers, retouching of photographs for the client’s requirements, we train internal teams and communicate with the media. We substitute the customer’s complete marketing department in its entirety. Apart from providing customer comfort, we also save the customer’s money, which would otherwise have been spent on wages.


 

Results

 

+60%

Year-on-year increase in conversions from the websites

 

+120%

Year-on-year increase in conversions from the paid searches

 

+137%

Year-on-year increase in conversions from the social networks

 

+136%

International growth in the number of direct visitors

 

 


 

Compressive care also excluding digital

We have expanded our mutual cooperation beyond the digital waters. In order for the communication quality not to shatter or drop, we also cover off-line services. Car stickers, retouching of photographs for the client’s requirements, we train internal teams and communicate with the media. We substitute the customer’s complete marketing department in its entirety. Apart from providing customer comfort, we also save the customer’s money, which would otherwise have been spent on wages.

 

 

 


 
 

Photographs of our products

 

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