“Thanks to SMWORKS we realised our brand needed unifying. The BPM project makes complete sense for us, and I can’t imagine going any other way.”
Michal Brát
CSO, LBnet
(Brand + Product + Marketing)
Every brand is wrestling with something. And after 20 years of working with the owners of companies big and small, we know the pattern tends to repeat itself.
We can help with everything you see here. (And with the things you don’t see, we can probably help too.)
That’s a common problem. Without a clearly defined goal to aim for, marketing and everything around it is just a series of shots in the dark.
In the first phase of the BPM project, we define your brand strategy together. We work out where the company is heading, what value it brings and who’s actually worth focusing on.
The result is a clear framework for every decision and every message that follows.
A website should be an active sales tool, which is why at SMWORKS we never demote it to a mere online brochure. We analyse its performance, UX and content. We find out when and where customers leave your site. Or why they never take the next step.
Based on the results, we propose improvements – or a brand-new website. One that genuinely supports your business.
When a brand lacks solid foundations, communication quickly splinters into mismatched styles and contradictory messages. In the Brand phase, we help you unify your identity, tone and key messages so that everything – from your website to your marketing – comes across as one well-drilled whole.
That makes life easier for your team, your brand ambassadors and your external partners. And it shows on the outside too: people will see you know what you’re doing, and you’ll come across as consistent and trustworthy.
We’ll help you look at your company through an investor’s eyes. Together we identify what pushes the value up (e.g. stable, scalable revenue, healthy margins…) and what drags it down (chaotic processes, weak reporting…).
We map out concrete steps to improve each area and help you put them into practice. The result is a company that doesn’t look risky – and is worth considerably more to an investor.
Well, a long history just doesn’t cut it as an argument any more. We’ll help you clearly define what you’re great at and why customers should pick you. A strong brand and well-tuned marketing will then make sure people actually hear about you.
The job market has changed – it stopped being about the payslip long ago. People see companies as places they want to belong. We’ll help you pin down why they should choose you. We clarify what you offer as a company, what your culture is like and what sets you apart from everyone else. Then we forge it into communication that people actually get.
When customers can’t see the difference, sadly price is all that decides. We’ll help you articulate the value of your product and set it apart from the competition – visually, on your website and in your marketing campaigns.
That way you’ll compete on quality, not just price.
It’s a delicate moment – but also a huge opportunity. The company is changing, and that change needs to show on the outside too. We’ll help you strike the balance between what should stay and what needs modernising. We clarify how your vision, values and way of working are evolving. Then we forge it all into a brand that makes sense to the next generation too.
Sound familiar?
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“Thanks to SMWORKS we realised our brand needed unifying. The BPM project makes complete sense for us, and I can’t imagine going any other way.”
CSO, LBnet
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