We took Esthé under
our wing in 2010
We took Esthé under
our wing in 2010
Delving deep into the brand's essence, we quickly realized that the team at Esthé Laser Clinic were nothing short of experts in their field – pioneers in laser medicine within the Czech Republic, no less! Fearlessly embracing modern methodologies, they cater to their clients with unparalleled skill and affection. Recognizing this unique value, we decided to leverage it to the clinic's advantage, deploying it as a potent tool across all digital channels. How did we go about this, you ask?
Encountering Esthé Laser Clinic over a decade ago, we knew a journey of substantial work lay ahead. The leading Czech clinic, specializing in aesthetic medicine, faced pivotal changes. Severing ties with its almost namesake in plastic surgery, Esthé Plastic, there was an urgent need to grip the marketing reins tightly and propel the newly independent brand into the digital age with a robust web presence and a dynamic marketing strategy. The hustle and bustle on Na Příkopě Street were palpable.
Crème de la Crème
of Websites
A website is fundamental. Ours for Esthé brimmed with detailed service descriptions (plenty of those!), articles on skincare, and other expert content, transforming the site into a comprehensive portal for aesthetic medicine aficionados. Visitors could expect more than just blog posts; an online consultancy and Q&A videos from doctors were also at their disposal.
Facelift for the Socials
Facebook & Instagram
We beautified the social network profiles – both Facebook and Instagram are filled with professional content offering skincare tips, client transformations, and competitions. The mission of building a devoted community of fans and converting them into loyal clients is more than successful.
icons
pain-free
safe
no scars
The youth cocktail
Mix your own youth cocktail and find out which of the hotties you'll end up with at the bar this summer!
Stop the fuzz
The message is clear - silky smooth for summer, zero worries. The laser hair removal campaign was a bit controversial, but it paid off.
Give the gift of beauty
Beauty as a gift? Why not?! With Esthé Laser Clinic, anything goes. We built the clinic a sensitive landing page and a gift voucher campaign - a lovely surprise under the Christmas tree.
From frog to princess
We also took on the topic of skin growths. To keep our concept from drowning in a flood of pink competitor campaigns, we went unconventional: we crowned a frog as the mascot - one touch of the laser and she turns into a princess.
Bold Marketing Campaigns
Our marketing ventures began audaciously – Esthé needed to be seen and heard! The client granted us the freedom to embark on invasive advertising creatives, leading to successful campaigns like "Cocktail of Youth", "Give the Gift of Beauty", "Stop the Fuzz", or the legendary "From Frog to a Princess".
Elevating the
Brand's Reach
Thanks to continuous SEO optimizations
and content base expansion, we achieved:
0
Average return
on investment
from campaigns
0
Year-on-year
growth in organic
search traffic
0
Increase in
website visits
Media Presence Without a Single Wrinkle
And that's not all; we also reached our target audience through online magazine prozeny.cz. Our PR article on dermal fillers wasn't just an allure for procedures – it offered a comprehensive price comparison across clinics nationwide and explained the benefits of different dermal filler types.
We have successfully become Esthé Laser Clinic's external marketing department, covering all spheres of online marketing. For over a decade, we've ensured the brand's digital image continues to bloom.
Client's Thoughts?
We've been working with SMWORKS for ten years, and I don't know how they do it, but they know what people want. Thanks to them, we've managed to elevate the clinic's good name and attract more clients.
Petra Šudomová Clinic Manager
