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Profiltechnik

From a Small Family Business to a Brand Respected Abroad

Kicking Off the Collaboration

How a company from a prefab building landed deals with the British Embassy?

Cup of tea
Old building

Back in 2015, when we had our first meeting with the Šudoma family, it didn’t take long to realize that their work was something special. Where others build basic sheds, Profiltechnik delivered emotion, comfort, and a statement of prestige. No off-the-shelf solutions – every project was custom-built. And quality? That was a given.

Luxurious conservatories.

Prague Residence – A Cozy Conservatory with Double Glazing

Jaw-dropping covered terraces.

Custom Covered Terrace with a Reverse Roof Slope

Glazed façades, that turn buildings into architectural marvels.

Family Villa – Roudnice nad Labem

High-End aluminum
windows & doors.

Family Villa – Roudnice nad Labem

All of this is

Profiltechnik

A catch?

There is one.

Like many family businesses, Profiltechnik had
a world-class product but zero presence
in the digital space.

Their marketing was old-school—print ads only. And the online sphere? A complete mystery. And to top it off, they were skeptical about digital marketing’s impact.
Our mission was clear:

  • 01 Prove to them – through hard data – that digital marketing really works.
  • 02 Transform an under-the-radar business into a brand synonymous with quality and luxury.
  • 03 Make sure every property owner in the country knew that Profiltechnik had the best product on the market.

Right from the start, we wanted to be the kind of partner you can count on – the ones who can tell a pivot wall from a sliding one without missing a beat. An agency that knows profiles aren't just something you scroll through on Facebook. We really got to know each other, got smarter, found the right audience, built a strategy, rolled up our sleeves, and jumped straight into it.

What We Did

We set Profiltechnik up with a full-scale BPM project.

Leaf

  • Branding

    • We built a rock-solid brand foundation,
    • identified the ideal customer and competition,
    • redesigned the visual identity
    • and defined the tone of voice & communication strategy.

  • Product

    • We developed a content-packed website with killer case studies,
    • built a configurator to simplify inquiries,
    • created a CRM and PWA app for the sales team
    • and launched an AR app for project visualization.

  • Marketing

    • We devised a sharp communication strategy,
    • created engaging content for Facebook, Instagram, and Pinterest,
    • ran paid campaigns to drive conversions
    • and produced top-tier photo and video content.
Brandbook

step 1

A Polished Visual Identity

Before stepping into the online world, the brand needed a serious glow-up. Profiltechnik’s builds are stunning, and their visuals needed to showcase that same luxury.

Polo shirt
Paper
Stamp
Business cards

step 2

A Website That Works Like a Digital Showroom

With the help of our development team, Profiltechnik’s website evolved into an inspiration hub, showcasing the craftsmanship of Czech artisans and timeless design.

We meticulously refined it and integrated a configurator. Now, customers could submit a custom inquiry in just a few clicks. They’d enter dimensions, choose the type of solution, add features, and get an accurate cost estimate delivered straight to their inboxes. 

Leaf

But we didn’t stop at the website.
We built a CRM system and a PWA (Progressive Web App) to supercharge their sales team.

CRM
CRM
CRM

Why PWA?

  • Works both as a website and a standalone app on smartphones and PCs.
  • Faster, more cost-effective development.
  • No need to pay Google or Apple for app store placement.

Custom-built for Profiltechnik, this app tracks inquiries, manages project schedules, streamlines team coordination, and keeps all essential documents in one place.

Glass building

Hold Onto Your Hats – Augmented Reality Has Arrived!

Next up? AR app for iOS.

This beauty lets users place a 3D model of a conservatory or a covered terrace right into their surroundings using their phone or tablet camera. Clients can preview multiple versions of their project in real-time, making sales meetings a whole lot smoother.

STEP 3

Building a Social Media Powerhouse

To amplify Profiltechnik’s presence, we focused on the three platforms where their target audience hangs out the most: Facebook, Instagram, and Pinterest.

For each, we crafted a unique communication strategy and content plan – not just showcasing gorgeous conservatories and covered terraces but also building a strong brand presence and loyal community.

The Results?

0%

increase in website conversions. 

0%

increase in paid search conversions. 

0%

increase in social media conversions. 

0%

increase in direct traffic. 

Shed

Digital paid off!

We passed with flying colors.

Star

Not only did we prove to our client (with hard data) that digital marketing works, but we also brought them the right customers. Today, we’ve been their external marketing team for over 10 years – and we’re still going strong.

We’ve been there from the moment Profiltechnik went from a small family business to a thriving industry leader. And while they focus on their craft, we at SMWORKS:

  • Safeguard their brand and ensure a unified communication style across all channels.

  • Handle everything from content strategy to printed materials and vehicle wraps.

  • Continuously optimize their marketing to keep them ahead of the curve.

Leaf

And What Does the Client Say?

“We’ve been working with SMWORKS for years, and we can only recommend them. They make the impossible possible. Their professional and friendly approach, and above all, the results they’ve delivered, confirm that choosing them was the right decision.”

– Radim Šudoma CEO

Want a Brand That Stands Out in the Digital World Like a Luxurious Conservatory?

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