TYGŘI

One City, One Love.

Bílí Tygři Liberec (White Tigers Liberec) – the Czech hockey club that everyone under
Ještěd Mountain adores! What was all under the baton of SMWORKS?

A complete visual overhaul for the season, communication strategies,
campaigns in digital and print, data analytics,
and a new coat for the fan shop with advanced sales automation.

From top to toe a Tiger:
Fan shop and jersey configurator

We replaced the old, unresponsive e-shop with a brand-new, fully automated one. It handles complete management of inventory, products, and orders with full integration into accounting systems. This technologically advanced solution does what’s most important – it saves time and money.

The word "configurator" might sound dull, but when you say jersey configurator, it’s a whole different ball…erm… hockey puck game. Yes, kudos to the SMWORKS development team for this treat. Fancy your very own tiger-striped jersey? No problem – just choose the color, size, and slap on your number and name. A custom piece flies into your wardrobe.

Performance Off the Ice

We also helped the club to tune up its marketing game. We took care of mailing, ad setup and optimization, and user behavior analysis. The internal marketing team used this valuable info for strategic decision-making in product purchasing.

Campaign Results

In a year-over-year comparison, our collaborative efforts not only successfully achieved all the important KPIs but pushed them even higher.

+320 %
ROI

+122 %
Sales

+320 %
Average
Order Value

Tigers Got a New Bus

Our creative touch even reached the club bus. We gave it a modern coat that carries slogans like #teamwork and #unity. How do you like it? The word on the benches is that not even a luxury sports car can match its look.

Want to know how we turned fans into the main stars of hockey?

Close cooperation with the client is the key to mutual satisfaction. Amen. That’s why right in the preparation phase, we invited club marketing team into the creative process... Read more

Join us in reminiscing
about all the visuals

I dare say that meeting SMWORKS was one of our victories. It’s amazing that in communicating with them, I don’t feel like we have a supplier, but a part of the team that helps us, and that’s crucial for us.