1. Find and defend your price
Without an anchored brand you're one of many — and customers naturally decide on price. Branding gets you off the discount carousel. It helps you step out of the line-up and justify a higher margin.
brand.
A strong brand boosts a company's value by up to 20%. It helps you grow, hold your margins and stand out in a crowded market. It's what's left when you switch off every campaign.
In the Brand phase we map customer behavior, break the brand down to its basic building blocks, hunt for selling points and keep tabs on the competition. What comes out the other end is a clearly anchored brand DNA and a visual identity that captures exactly who you are.
Within the BPM project, Brand is the starting point of the whole thing. Put simply – it defines your DNA and, above all, the reasons customers should pick you. Product turns that value into a working solution (like a website) and Marketing carries it further, spreads the word and gets your brand in front of the right eyes.
BRAND STRATEGY
Competition and positioning
Customer journey
Vision and mission
Selling points and USPs
Company culture
Change management
HR strategy
Training/coaching
VISUAL IDENTITY
Logo, colors, fonts
Branded merchandise
Print materials
Online/offline banners
Infographics
Animation
Packaging design
WHY TAKE THE PLUNGE WITH US?
2. Stop paying for marketing that doesn't deliver
You can pour money into campaigns, but if nobody knows you, you're only buying momentary attention. Strong branding adds credibility — and with it, every new customer costs considerably less. Above all, you know who your customer really is.
3. Get a tool for HR
A strong brand attracts people who see the world the way you do. Customers, but also teammates — the ones who fit in and stay. In branding we pin down your value compass, so you know who you'll click with and who you won't.
4. Make life easier for your sales team
When a brand is in silent mode, sales has to laboriously explain everything. Who you are. Why you. Why this price. Branding does that heavy lifting for your sales team — they never sell from zero and have plenty of aces up their sleeve to turn a meeting into a win.
5. People start taking you seriously
Even with a great product or service, you won't stick in a customer's mind without strong visuals. We'll design an identity that puts you among the big players — one customers get at first glance.
“Thanks to SMWORKS we realised our brand needed unifying. The BPM project makes complete sense for us, and I can’t imagine going any other way.”
Michal Brát
CSO, LBnet
