LBnet
From an Internet provider to a brand
that stands out from the crowd
Who?
Your local provider of reliable internet.
A claim many brands could make. When LBnet approached us, they were just another one in the crowd. But they decided it was time for a change. And we knew we had the perfect candidate for a BPM project on our hands. We set out to build a modern brand that would be the talk of Liberec and its surroundings.
What was our mission?
Pull LBnet out of the shadow
of anonymity and create its unique identity.
Build a strong website where the visitor isn't lost and quickly finds what he's looking for.
Announce to the world and the digisphere that LBnet is here and provides superfast internet and top-notch service.
Simply put: We wanted to give people a reason to believe that LBnet is not just any ordinary internet.
You’re going to love
LBnet internet!
What makes
us better?
Who's our
customer?
What are our
strengths?
What defines us?
We could easily answer these and other key questions after a series of workshops. We know who we are and how to use that to our advantage.
A brand that speaks dinosauRrrish!
We took care of not just a logo redesign, but also a complete visual style overhaul in the spirit of cartoon graphics. And for a mascot that Liberec would fall in love with, we went back to the prehistoric era. And not just for one! We brought a family of Router-saurs to life, speaking to people with a unique tone of voice.
Logo
The new LBnet logo combines a logotype
with an icon shaped like a triangle. We kept
the iconic orange for its positive energy.
Symbol
The triangle shape symbolizes forward
movement, speed, and the network of data.
Website like
a finewine
We built a website with a unique UX solution that delivers crucial information in no time. Cherry on top? The Router-saurs. We let them roam all over the website, making the process of getting internet a delightful experience.
From the Mesozoic straight to socials
As part of our marketing communication strategy, we chose Facebook as our main channel, filling it with quality content. We also boosted brand awareness with a vigorous Google Ads campaign that became the primary source of inquiries.
From online
to offline
And that’s not all. We simply fell in love with our Rou-T-Rex, as did our client, so we decided to give it a real form to spread joy and raise awareness beyond the digital. How did it go?
We wrote all about it!
Wait, take a break!
You’re almost at the end. Rest your eyes, take a break, reward yourself, and have a round of hopscotch with our Rou-T-Rex.
The resemblance to Google's dinosaur game is purely coinciden... okay, we nabbed it.
Thanks to SMWORKS, we realized the importance of unifying the brand. The BPM project makes perfect sense to us, and I can’t imagine going any other way.
