1. The big picture
We think big-picture. Nothing gets solved in isolation — we put every piece into its wider context and treat your brand as part of the full BPM project.
The BPM project connects your business, brand, website and marketing into one system that actually works.
If your company is chaos on the inside, no campaign will save it. And without a clear direction, growth stops sooner or later. So we built our own way of working — one that puts a stop to the chaos, brings clear order to your brand and gives you genuine peace of mind.
A brand that knows its strengths and its audience. Visuals that outshine the competition.
A website that's fast and easy to navigate. The kind that turns visitors into customers.
Data-driven marketing that builds brand awareness and generates revenue. Online and offline.
The BPM project is a two-year mentored process during which your brand transforms in our hands. It comes out the other side stronger, more confident and far more competitive.
You're looking at the start of a two-year partnership. One where we're your partners, mentors and motivators in one — the whole way through.
Phase 1
The key phase where we get to know your business in depth — numbers, processes, sales and brand. We collect the data and spell out where you really stand.
Phase 2
We define your brand's DNA — positioning, tone of voice, visual identity. The result is a strategy that holds together everything you do.
Phase 3
We put the strategy into practice — a new website, marketing, content. We fine-tune it all to work as one and deliver results.
Phase 4
We stick around after launch. We keep optimising, evaluating and helping you grow further — so your investment pays off.
BPM project
BPM project
BPM project
Digital marketing
Marketing & e-shop
We think big-picture. Nothing gets solved in isolation — we put every piece into its wider context and treat your brand as part of the full BPM project.
You'll never hear lines like „So what's your business actually about?“, „What do you want on the website?“ or „What should the campaign say?“ from us. We're experts, not order-takers. We won't leave you drowning in the brief — if you're not sure how to tackle it, we'll crack it with you. And when we have the data, we'll crack it for you.
When a brief or direction doesn't make sense, we'll say no, push back and propose a better way — so the project brings value to you and to us. And even mid-collaboration you'll keep getting honest feedback on what's worth doing (and what isn't).
When things go sideways, you've got an agency that helps — solving the problem, or at least talking it through with you. We'll chase up the print shop. We'll stay on the call longer. We'll help put out every fire, and ideally stop it from ever starting.
We're not here to grab a task, deliver it as fast as possible, cash in and wave goodbye. We become part of your brand, and we care that the solution works during the collaboration and long after it. We work on every brand as if it were our own.
We make sure every step actually happens. No castles in the air, no loose ends — not from us.
Assumptions aren't enough. We believe in numbers. Every step is backed by measurement and research. We rely on data.
Every brand is wrestling with something. And after 20 years of working with the owners of companies big and small, we know the pattern tends to repeat itself.
We can help with everything you see here. (And with the things you don’t see, we can probably help too.)
That’s a common problem. Without a clearly defined goal to aim for, marketing and everything around it is just a series of shots in the dark.
In the first phase of the BPM project, we define your brand strategy together. We work out where the company is heading, what value it brings and who’s actually worth focusing on.
The result is a clear framework for every decision and every message that follows.
A website should be an active sales tool, which is why at SMWORKS we never demote it to a mere online brochure. We analyse its performance, UX and content. We find out when and where customers leave your site. Or why they never take the next step.
Based on the results, we propose improvements – or a brand-new website. One that genuinely supports your business.
When a brand lacks solid foundations, communication quickly splinters into mismatched styles and contradictory messages. In the Brand phase, we help you unify your identity, tone and key messages so that everything – from your website to your marketing – comes across as one well-drilled whole.
That makes life easier for your team, your brand ambassadors and your external partners. And it shows on the outside too: people will see you know what you’re doing, and you’ll come across as consistent and trustworthy.
We’ll help you look at your company through an investor’s eyes. Together we identify what pushes the value up (e.g. stable, scalable revenue, healthy margins…) and what drags it down (chaotic processes, weak reporting…).
We map out concrete steps to improve each area and help you put them into practice. The result is a company that doesn’t look risky – and is worth considerably more to an investor.
Well, a long history just doesn’t cut it as an argument any more. We’ll help you clearly define what you’re great at and why customers should pick you. A strong brand and well-tuned marketing will then make sure people actually hear about you.
The job market has changed – it stopped being about the payslip long ago. People see companies as places they want to belong. We’ll help you pin down why they should choose you. We clarify what you offer as a company, what your culture is like and what sets you apart from everyone else. Then we forge it into communication that people actually get.
When customers can’t see the difference, sadly price is all that decides. We’ll help you articulate the value of your product and set it apart from the competition – visually, on your website and in your marketing campaigns.
That way you’ll compete on quality, not just price.
It’s a delicate moment – but also a huge opportunity. The company is changing, and that change needs to show on the outside too. We’ll help you strike the balance between what should stay and what needs modernising. We clarify how your vision, values and way of working are evolving. Then we forge it all into a brand that makes sense to the next generation too.
Sound familiar?
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