marketing.

In the BPM project, Marketing builds on Brand and Product. While Brand sets your strategy and Product – in the shape of your website – creates the space where decisions happen, Marketing brings the right audience your way. It amplifies what you're saying as a brand and turns customer attention into inquiries and sales.

The Marketing phase makes sure your brand gets seen where it actually matters.
We craft the strategy and run campaigns built on real data. From social media content through performance ads and newsletters, right down to the final evaluation.

Do marketing with us and you're never fumbling in the dark. You know what you're doing, why you're doing it and where it's taking you. Advertising becomes a controlled engine of growth.

Already got a marketing team of your own? No problem – we're happy to cover for you wherever capacity runs short. Consulting, training, hiring the right people? Consider it done.

What we do

Strategy

Content pillars and topics

Communication strategy

Creative concept

Application guidelines

Content

Social media management

Community management

Articles

Photo & video production

SEO

Ad campaigns

Email marketing

Influencer marketing

Price comparison sites

PPC campaigns

Reporting and evaluation

CONTACT US

WHY TEAM UP WITH US?

1. Stop starting every campaign from scratch

Without a marketing strategy you're forever stuck on the starting line. We'll show you a clear direction that makes every activity meaningful and every campaign far more effective.

2. Get your priorities straight

In marketing there's always a pile of things you could do — and rarely the capacity to do them all. Without priorities you do everything, and nothing properly. We'll tell you what has real impact and what's worth your focus.

3. Get a full-blown marketing team

In a lot of companies, marketing rests on one person who does it on the side. Naturally they can't keep up, there's no capacity... and nothing happens the way it should. With us you get a whole team of true specialists — designer, copywriter, PPC — and we don't just hand out orders, we handle the execution too.

4. Always know what we're doing

Some places run on the „black box“ method: something's happening and it costs money. But what exactly? And why? With us you have the full picture — what's running, what it costs, what it brought and what happens next. No fog. No guesswork.

5. Use the channels that make the most sense

We don't run on templates. We won't push Instagram content on you when your customer lives on LinkedIn. We won't blindly shove you online when billboards or a sales deck make more sense. We pick where your communication has real impact — not what's trending.

Maybe you don't need the whole BPM project right now. And that's fine.

Write to us anyway, we keep an open mind. We might just come up with a solution that fits you better.

WE'VE GOT THESE BRANDS' BACKS:

“Thanks to SMWORKS we realised our brand needed unifying. The BPM project makes complete sense for us, and I can’t imagine going any other way.”

See the case study.

Michal Brát

CSO, LBnet

Like the way we think about things? Let's grab a coffee!

get in touch

Where next

BPM PROJECT

BECAUSE WE DON'T JUST DO MARKETING. FIRST AND FOREMOST, WE FOCUS ON YOUR BUSINESS. AND WE'VE BEEN AT IT FOR OVER 20 YEARS.

WHO WE ARE

The best agency up north, obviously. But there's way more coded into our DNA.